A real promotional gem
Categories: automotive, life, observations
Tags: air freshener, free, giveaways, promotion, tree

In a weird coincidence, my local Autozone is currently running a special where if you buy a bottle of a certain brand of fuel injector cleaner and an air filter, you get a free air freshener. As luck would have it, I happened to go in there Tuesday night to purchase those two items, unrelated to the totally random promotion.
Honest.
Well, at the checkout I was allowed to pick from an aromatic bin full of tree-shaped air fresheners, and chose the one that seemed the least obtrusive – “the Designer Series.” After pulling the product off the cardboard backing I found that my choice came with a free designer gift: a gold tree-shaped decal.
I realize that the concept of time as we know it isn’t over, but I’m pretty sure this will stand out as one of the worst promotional ideas ever. Unless you’re a sixteen year old guy with your first new car, does anyone really actually like the concept of these little trees? They block your field of view if you hang it from your rear view mirror, or blow around distractingly in any breeze.
What are the chances that I’m going to permanently mount a gold-foil version of this item to my car? In fact, the only benefit of these products is that some of them smell slightly less offensive than Pine-Sol, but a decal doesn’t even have that.
Could there be a better way to get their point across?













