Belching Beaver beer. Hydration or inspiration? Or both?
Every year, after the submission deadline is closed, of course, I hear about the Pabst Blue Ribbon Art Can competition, and every year, I say “I’ll enter that next year.”
Well no more.
This year, thanks to the magic of Twitter and my ability to read a calendar reminder, I am finally on top of things. Pairing a my newfound enthusiasm for pen and ink drawing with a surprisingly difficult-to-honor commitment to draw every day, I’ve managed to carve out some time to work on my concept of the Happy Hour Superhero, submitted to PBRart.com last night. With hidden references to the Pabst brand throughout the illustration, I can say this was a blast to work on…so much so that this was actually my second version. The first had some fundamental issues that I could have probably fixed in Photoshop but I wanted to keep the art as authentic as possible.
The chance to have my design featured on something as iconic as the PBR art can is enough of a draw that I may even try to come up with another design to submit before the August 31st deadline.