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	<title> &#187; design</title>
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		<title>Type as design</title>
		<link>http://relativelyaverage.com/2009/07/type-as-design/</link>
		<comments>http://relativelyaverage.com/2009/07/type-as-design/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 21:55:29 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[text-only]]></category>
		<category><![CDATA[type]]></category>

		<guid isPermaLink="false">http://relativelyaverage.com/?p=660</guid>
		<description><![CDATA[One of the personal projects I&#8217;ve wanted to do for a while is a typography-based poster. Playing around with the idea that communication is a two-way street (communicator and recipient), it seemed like it would be a good candidate for a typographic attempt.

Just in case the words aren&#8217;t legible at this size, the road and [...]]]></description>
			<content:encoded><![CDATA[<p>One of the personal projects I&#8217;ve wanted to do for a while is a typography-based poster. Playing around with the idea that communication is a two-way street (communicator and recipient), it seemed like it would be a good candidate for a typographic attempt.</p>
<p style="text-align: left;">
<p><img class="aligncenter size-full wp-image-661" title="TwoWayStreetPoster" src="http://relativelyaverage.com/wp-content/uploads/2009/07/TwoWayStreetPoster.png" alt="TwoWayStreetPoster" width="438" height="612" />Just in case the words aren&#8217;t legible at this size, the road and dividing lines are made up of the repeating five words: ideas, imagery, thoughts, opinions, and feelings, which I thought comprises the majority of what we try to communicate, both verbally and non-verbally. The use of the different fonts (over 100) drives home the idea that there are more than one opinion, more than one idea, thought, etc.<img class="size-full wp-image-662 aligncenter" title="StreetDetail" src="http://relativelyaverage.com/wp-content/uploads/2009/07/StreetDetail.png" alt="StreetDetail" width="408" height="379" /></p>
<p>I&#8217;ll probably keep polishing this, then see what it looks like in a large-format printout. It may look good on the office wall.</p>
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		<title>Pop Art</title>
		<link>http://relativelyaverage.com/2009/02/pop-art/</link>
		<comments>http://relativelyaverage.com/2009/02/pop-art/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:26:30 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[automotive]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[pop art]]></category>
		<category><![CDATA[retro]]></category>

		<guid isPermaLink="false">http://relativelyaverage.com/?p=536</guid>
		<description><![CDATA[
I’ve always loved the slice of Americana that is pop art. I wish there were more opportunities in my daily design career to utilize the style, but the fact is, there just aren’t that many instances where it would be appropriate.  Even the great pop artists (as we’ve come to know them) such as [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_544" class="wp-caption alignleft" style="width: 160px"><a href="http://relativelyaverage.com/wp-content/uploads/2009/02/jasperjohns-flag-1954-55.jpg"><img src="http://relativelyaverage.com/wp-content/uploads/2009/02/jasperjohns-flag-1954-55-150x150.jpg" alt="Flag - Jasper Johns - 1954-55" title="Flag" width="150" height="150" class="size-thumbnail wp-image-544" /></a><p class="wp-caption-text">Flag<br />Jasper Johns - 1954-55</p></div> <div id="attachment_539" class="wp-caption alignleft" style="width: 160px"><a href="http://relativelyaverage.com/wp-content/uploads/2009/02/roylichtenstein-drowning-girl-1963.jpg"><img src="http://relativelyaverage.com/wp-content/uploads/2009/02/roylichtenstein-drowning-girl-1963-150x150.jpg" alt="Drowning-Girl - Roy Lichtenstein -1963" title="Drowning Girl" width="150" height="150" class="size-thumbnail wp-image-539" /></a><p class="wp-caption-text">Drowning-Girl<br />Roy Lichtenstein -1963</p></div> <div id="attachment_537" class="wp-caption alignleft" style="width: 160px"><a href="http://relativelyaverage.com/wp-content/uploads/2009/02/andywarhol-marilyn-monroe-1962.jpg"><img src="http://relativelyaverage.com/wp-content/uploads/2009/02/andywarhol-marilyn-monroe-1962-150x150.jpg" alt="Marilyn Monroe - Andy Warhol -1962" title="Marilyn Monroe" width="150" height="150" class="size-thumbnail wp-image-537" /></a><p class="wp-caption-text">Marilyn Monroe<br />Andy Warhol -1962</p></div><br />
I’ve always loved the slice of Americana that is pop art. I wish there were more opportunities in my daily design career to utilize the style, but the fact is, there just aren’t that many instances where it would be appropriate.  Even the great pop artists (as we’ve come to know them) such as <a href="http://en.wikipedia.org/wiki/Jasper_Johns">Jasper Johns</a>, <a href="http://en.wikipedia.org/wiki/Roy_Lichtenstein">Roy Lichtenstein</a>, and, of course, <a href="http://en.wikipedia.org/wiki/Andy_warhol">Andy Warhol</a>, used the pop art movement as art, not the way modern designers use art in their designs.</p>
<p>That said, whenever I get the chance to delve into that arena I really enjoy it. I designed this BMW shirt for an <a href="http://en.wikipedia.org/wiki/BMW_E30">E30</a> fan. It&#8217;s definitely not of the same caliber of the true pop artists, but it was fun to work on just the same.<br />
<img src="http://relativelyaverage.com/wp-content/uploads/2009/02/poparte30.gif" alt="poparte30" title="poparte30" width="500" height="189" class="aligncenter size-full wp-image-553" /></p>
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		<title>Bang head here = X</title>
		<link>http://relativelyaverage.com/2008/06/bang-head-here-x/</link>
		<comments>http://relativelyaverage.com/2008/06/bang-head-here-x/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 05:26:05 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[rantsersize]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[rush]]></category>

		<guid isPermaLink="false">http://relativelyaverage.com/?p=57</guid>
		<description><![CDATA[I&#8217;ve had one of those weeks. The kind that feels like it&#8217;s lasted about a month. 
Besides the gravity of home ownership settling in after the new purchase (mostly brought on by a steady stream of niggling problems), I then managed to get sick and miss two days of my 9-to-5 gig. Which, incidentally, runs [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://relativelyaverage.com/wp-content/uploads/2008/10/bangheadscreen.gif" alt="" title="bangheadscreen" width="300" height="307" class="alignright size-full wp-image-56" />I&#8217;ve had one of those weeks. The kind that feels like it&#8217;s lasted about a month. </p>
<p>Besides the gravity of home ownership settling in after the new purchase (mostly brought on by a steady stream of niggling problems), I then managed to get sick and miss two days of my 9-to-5 gig. Which, incidentally, runs from 7AM to 4:30PM.</p>
<p>On top of it all, I&#8217;ve been dealing with a new client regarding a design job. If you&#8217;ve been following my random rants, you kind of know what I&#8217;m up against. For those of you who aren&#8217;t yet up to speed, here&#8217;s a synopsis:<br />
<span id="more-57"></span><br />
Client hires me to create a full identity for a new company. Business system, collateral, web site, the works. Down to mailing labels and email signatures; we&#8217;re talking the whole package here. And it has to be done now. Immediately. Like, yesterday. And for that extra bit of a challenge: they won&#8217;t actually let me design it.<br />
<!--more--><br />
After 72 rounds of logo thumbnails, a <em>direction</em> was finally decided. The brochure was printed, along with a short run of business cards. Then the brochure was edited. And yes, this order of events is correct.</p>
<p>We printed the brochure when version 8 was approved. Copy, layout, imagery, the works &#8211; it was all approved. Then, the email came in to the tune of &#8220;We have some edits to the brochures. And we have changes on the business cards.&#8221; Fine. It&#8217;s their project and their money, and in this world of on-demand printing it&#8217;s not uncommon to do a short run first.</p>
<p>However, we are currently on version 16 of the brochure, and I just got the email &#8220;We&#8217;d like to meet to give you the changes.&#8221; Evidently email isn&#8217;t getting their point across. I&#8217;m beginning to think it will never be done. Somewhere around brochure version 12 the logo was changed, which, of course, dictated a change to the business system. Which was already on press.</p>
<p>Skip ahead to the web site. Well, not so much skip ahead as skip over to it: the web site has been developed simultaneously. Anyway,  the clients found a web site that they liked and said &#8220;copy it.&#8221; I told them no, that&#8217;s not how it works. And it went downhill from there:</p>
<p>&#8220;No, it&#8217;s easy, all you do is right-click and you can see the code. Try it.&#8221;</p>
<p>&#8220;I understand <em>how</em> to see it, I just <em>won&#8217;t</em> do it. That&#8217;s not how we work.&#8221;</p>
<p>&#8220;No, I see it on the internet all the time. All the sites are the same anyway, just make ours look like this one.&#8221;</p>
<p>&#8220;There&#8217;s a difference between being <em>inspired</em> by a site design and <em>stealing</em> it. We can develop a look that captures the essence of the example site, but I&#8217;m not going to steal their design.&#8221;</p>
<p>&#8220;Well, I don&#8217;t care about that. Remember, when in doubt, copy, copy copy!&#8221;</p>
<p>&#8220;What? No. And not that this matters, but their site is all done in Flash. The PowerPoint mock-up you gave me implies a Flash-based design, but we agreed we&#8217;re not doing Flash.&#8221;</p>
<p>&#8220;I know we&#8217;re not doing Flash. Just make it look like we did.&#8221;</p>
<p>&#8220;There are some limitations to what HTML can do&#8230;if this isn&#8217;t in Flash we can only get close&#8230;&#8221;</p>
<p>&#8220;No. Make it look like I like.&#8221;</p>
<p>&#8220;Like you like?&#8221;</p>
<p>&#8220;Yes, like the sample. I like that web site. Make it look like that.&#8221;</p>
<p>&#8220;Fine. I&#8217;ll see what I can do.&#8221;</p>
<p>&#8220;And content-rich. Our site has to be content-rich.&#8221;</p>
<p>&#8220;Where did you pick that up? Do you even know what that means?&#8221;</p>
<p>&#8220;And put a credits page in there too.&#8221;</p>
<p>&#8220;A credits page!? Why?!?&#8221;</p>
<p>&#8220;So you can link back to your web site.&#8221;</p>
<p>&#8220;Um, no, thanks.&#8221;</p>
<p>&#8220;Why not? That site has one, I want one on ours. Put your information on there.&#8221;</p>
<p>&#8220;Firstly, their site is filled with custom photography, and the list of credits is all photographers. We don&#8217;t have, well, anything like that. Secondly, I&#8217;m not going to put my name on a site that I&#8217;m being forced to design in such a way that it looks like I stole it.&#8221;</p>
<p>&#8220;You&#8217;re not stealing it. This is how the web is done.&#8221;</p>
<p>*Sigh*</p>
<p>So, in case you had any questions about how the web was done, now you know.</p>
]]></content:encoded>
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		<item>
		<title>I spent my day on the can</title>
		<link>http://relativelyaverage.com/2008/01/i-spent-my-day-on-the-can/</link>
		<comments>http://relativelyaverage.com/2008/01/i-spent-my-day-on-the-can/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 05:54:56 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[office life]]></category>
		<category><![CDATA[can]]></category>
		<category><![CDATA[trash]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://relativelyaverage.com/?p=84</guid>
		<description><![CDATA[I swear. There are some days that I really wonder if the job of designer is worth the frustration. It isn&#8217;t a difficult job, in fact I&#8217;ve often said a trained monkey could probably pull much of this off. It&#8217;s just the stupid things that give me pause. Or maybe it&#8217;s the number of stupid [...]]]></description>
			<content:encoded><![CDATA[<p>I swear. There are some days that I really wonder if the job of designer is worth the frustration. It isn&#8217;t a difficult job, in fact I&#8217;ve often said a trained monkey could probably pull much of this off. It&#8217;s just the stupid things that give me pause. Or maybe it&#8217;s the <em>number</em> of stupid things that give me pause.</p>
<p>Today&#8217;s case in point: <img src="http://relativelyaverage.com/wp-content/uploads/2008/10/trashicon2.gif" alt="" title="trashicon2" width="18" height="25" class="aligncenter size-full wp-image-85" /><br />
The icon at the above, in full-size glory, is the result of a request from an internal development group. What they asked for was, and I quote, a &#8220;small, simple trash can icon.&#8221; We went back and forth all morning about the dimensions, then colors, and followed that up with a rousing conversation about the pros and cons of corrugated metal versus metal wire basket styles. That little thing above is the final artwork that got approved.<br />
<img src="http://relativelyaverage.com/wp-content/uploads/2008/10/docktrash.jpg" alt="" title="docktrash" width="100" height="107" class="alignright size-full wp-image-86" /><br />
Long story short, I just spent my day creating a low bandwidth, high-contrast, empty version of the the default trash icon from Apple&#8217;s <a href="http://www.apple.com/macosx/">OSX dock</a>. </p>
<p>I just wish they&#8217;d requested that from the beginning. </p>
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